Urban Dance Gibraltar is rebranding itself to Yalta Dance Studio (YDS) as of the 1st October 2018.

Yalta Pons, Director and Principle Choreographer explained that the decision to rebrand was not easy to do as Urban Dance has been around since 2003, becoming a household known name in Gibraltar and surrounding area.

"The change from Leit Motif to Urban Dance in 2003 was carried out as we were promoting urban culture and commercial dance style to Gibraltar, so it was appropriate then. However, over time the term urban dance has been exploited and no longer relevant nor original."

As director and choreographer of the studio she teaches and promotes the fusion of many styles of dance, including contemporary, lyrical and theatre and felt that Urban Dance was being associated with Hip-Hop and Street styles only.

"After 15 years it was time to reinvent ourselves and using Yalta Dance Studio gave it a unique and identifiable name that everyone can associate with, what better name to use than your own for a brand you have created and sustained for nearly 25 years. In fact, we have not changed our philosophy, location or dance styles, Yalta Dance Studio, remains the same except in name."