The Gibraltar Tourist Board attended the 68th MedCruise General Assembly, held in Palermo, Sicily, from 9th to 12th June 2026.

The Gibraltar delegation was represented by Audisa Rodriguez, Senior Executive Officer and Douglas Robles, Terminals and Information Executive Officer. During the event, the Gibraltar Tourist Board held nine business-to-business meetings with cruise line itinerary planners, providing an opportunity to promote Gibraltar as a key Mediterranean port of call, showcase new and exciting tourism offerings for cruise passengers, and further strengthen relationships with cruise industry partners.

The Gibraltar Tourist Board also participated in two working groups relating to the MedCruise Economic Impact Survey, for which Gibraltar has been selected as one of the participating ports. The survey will contribute to a wider understanding of the economic value and impact of cruise activity across the Mediterranean.

The MedCruise General Assembly brought together cruise line executives, port representatives, destinations, media and key industry stakeholders from across the Mediterranean and its adjoining seas. The programme provided a forum to discuss current trends, opportunities and challenges within the cruise sector, as well as the importance of continued collaboration between cruise lines, ports and destinations.

Gibraltar’s presence at the at the MedCruise General Assembly in Palermo was another important opportunity to maintain direct engagement with cruise line itinerary planners and key decisionmakers in the industry, allowing the continued promotion Gibraltar’s strengths as a high-quality Mediterranean cruise destination, while showcasing new and exciting experiences available to cruise passengers.